Topic hub

Quizzes & Surveys

Quiz funnels, segmentation surveys, lead qualification, and recommendation experiences.

Wave 1

Use branching questions to learn intent, segment leads, route outcomes, and improve the relevance of follow-up.

Use a quiz or survey to collect declared preferences and map respondents into actionable segments.

Design quizzes that collect an email address together with useful context for routing and follow-up.

Examples of recommendation, qualification, assessment, and segmentation quiz funnels and what each should do after completion.

Use short surveys to collect intent and preference data at moments where the answer can change the experience.